We hear this complaint all the time. "Eating healthy is too expensive." Forget trying to figure out if that's true or not right now. But shift your focus to what is in the various packages we find at the store and why some are insanely cheap and others outrageously expensive. True, when you examine it this way the health products are more expensive (sometimes by A LOT!). Why? I don't actually know the complete reason. It might be because of reduced shelf life, maybe it's due to the cost of ingredients, it also probably has something to do with a stepped down scale of mass production. It's probably a collection of all of these and a number of other factors, too. Whatever the reason, my daughter's cheddar bunnies are twice the price of cheez-its.
Today something else struck me though. Is health food more expensive because we value nutrients over calories? Is it ingrained in the food industry that, without them even realizing it, they make better food cost more in accordance with the vitamins and minerals they provide? Do people have a natural understanding that spelling fruit as "FROOT" signifies the presence of garbage instead of, well, actual fruit?
I'm more than willing to admit that I may be giving the food industry too much credit. But that leads me to the REAL question. What are you valuing? Where are you putting your attention and money? Is your grocery list loaded with a plethora of nutrients supplied by health products that are organic and Non-GMO verified? Or are you merely looking for the cheapest product to fill an empty belly?
The kicker is that whatever you're doing is totally fine. I mean it. Whatever you're choosing is cool by me. I'm fully aware that giving my daughter an organic, more natural form of cheez-its isn't exactly "health food." So go along doing what you what you want to do, as long as you know what you're choosing. Only when we begin to express ignorance as a reason for our choices do I begin to have a problem. Like somehow trying to convince ourselves that FROOT is real.
My point is this. While I would love it if foods were priced on their nutrient to calorie ratio, where health food would be cheap and junk food more expensive, it's probably not coming anytime soon. This means that the impact of our food choices lies directly on each of us, as individuals, for ourselves and our families. If you're willing to even begin considering the search for nutrients to be a priority, then cheers. But if you're just too disgusted by paying a little more for real, quality food and you decide it's not worth it, cool. Just be warned, your health bills later will probably compensate. Now, I'm off to have some FROOT, I mean, fruit.